Just Eat
In our dynamic video production journey, we had the privilege of collaborating with five of Berlin's premier restaurants for an exclusive project: "Behind the Menu" by Just Eat. This venture aimed to bring the culinary world to life, showcasing the creation of signature dishes and unveiling the stories behind the scenes.
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BEHIND THE MENU
〰️ BEHIND THE MENU
Client Background:
Just Eat, a global leader in food delivery, entrusted us with the task of capturing the essence of Berlin's gastronomic scene. The project, a social-first series, sought to provide viewers with an insider's perspective into the artistry and passion driving the creation of each restaurant's hero dish.
Approach and Methodology:
Our video production methodology was meticulous, emphasizing close-ups and tight crops to intimately capture the chefs and owners crafting these culinary masterpieces. The storytelling aspect unfolded through supers overlaying captivating narratives about the ingredients, giving the audience a finger-stopping experience for their social feeds.
Deliverables and Timelines:
Our commitment to excellence was reflected in the comprehensive deliverables. A 60-second edit, optimized for multiple aspect ratios (16x9, 9x16, and 1x1), featured licensed music for global reach. Native language voiceovers, subtitles in English and the respective native languages, and a consistent logo watermark ensured brand cohesion. The opening banner strategically appeared at 00:05-00:10 seconds, setting the stage for an engaging viewing experience. The first 10 seconds were meticulously designed to be fast-paced, capturing audience attention from the outset.
Project Context:
"Behind the Menu" was born from the insight that modern audiences crave a behind-the-scenes glimpse. Digital natives, particularly, yearn for authenticity and connection. This series not only served as an exploration of culinary secrets but also strategically positioned Just Eat as a curator of food trends, catering to diverse interests, including family-friendly menus.