NIKE - Set New Paths
We had the incredible opportunity to collaborate with the renowned agency "Untold Fable" on a compelling project for Nike. This project focused on creating a captivating video for the January edition of the "Set New Paths" Playlist. Our aim was to inspire runners to embrace new goals in the upcoming year, going beyond the typical promotion of Nike Training Plans.
Nike - "Set New Paths"
Ignite Your Running Journey
Context and Story Behind the Video:
The video centers around the idea of setting personalized goals for the new year, whether it's conquering a 5k, tackling a half-marathon, extending running distances, or increasing frequency. We wanted to break away from the conventional approach to New Year's Resolutions and encourage viewers to reflect on their past achievements, surpass expectations, and welcome new challenges.
Approach and Methodology:
In line with Nike's Training Plans, our video fosters a spirit of self-discovery. It emphasizes that while coaches provide valuable guidance, the true power lies within the runner. Each individual is the architect of their own narrative, steering themselves toward the next significant adventure. Our approach celebrates individual strength, the support of the running community, and the exciting journey that awaits every runner.
Deliverables and Timelines:
Our team diligently worked with Untold Fable to deliver a visually captivating video that captures the essence of Nike's "Set New Paths" Playlist. The video encourages viewers to set and achieve their running goals while reflecting on personal growth. Our commitment to quality and creativity ensured that the project was completed within the agreed-upon timeline.
